You are a recent convert, having made the switch from PC to Mac right after leaving the corporate world for a small, boutique business of your own. Unfortunately, leaving the corner cubicle also means losing your IT support.
And so, you find yourself in a line at the “genius bar,” wondering if these Mac fanatics are just a little too full of themselves. Finally, it’s your turn and you realize why it took awhile. This guy treats you like you’re his only customer. He makes eye contact, something the IT guy in the old office could never manage to do (creepy!), asks you what your problem is, and then proceeds to show you everything you need to know.
And then, he invites you to come back. Not in that “have a nice day, come again” robotic sort of way, but specifically asks you to make another appointment so that he can give you a personal tour of your own computer and its many cool features. Having definitely warmed up to Mr. Mac, you make a lame “your place or mine?” joke but he appears not to have heard it as he types in the appointment on your calendar so you won’t forget.
After a week of thinking about this Mac guru, you’re ready for the next appointment. You arrive. He’s there, and he gives you the full tour. And then what? You can’t exactly prolong the conversation since there are people waiting for their appointments. No way do you have the guts to write out your phone number and suggest he call.
So you go home. And you think about Macho Mac more than once. You find excuses to go to the mall in hopes he’ll take a coffee break. You even go into the store and browse, but he doesn’t even notice you. In fact, he’s busy giving another very attractive new Mac owner a tour of her computer.
Eventually, you hear about this new dating trend—Greenlight Cards. The idea is to give a card to someone to let him know you’ve sensed some chemistry and would like to go out.
Hmm, you think, now when exactly would I use those?
And then you think of the Mac guy. (Again.)
And you open up that cool new laptop of yours and go online to order some Greenlight Cards and some very complicated new software.